Accredited Investor Opportunities

Your Capital. Protected by Women Who Built This For You.

Novella Equity is a women-led multifamily investment firm giving accredited investors direct access to institutional-quality real estate, with the transparency and relationship you've always deserved.

$220M Assets Under Management
1,800+ Units Acquired
20+ Years Combined Experience
$50K Minimum Investment
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Only 2% of real estate investment firms are founded and led by women.

Novella Equity

is one of them.

What Sets Us Apart

The firm that puts your
protection first.

Your Capital, Protected

We don't take a deal unless the downside is underwritten as carefully as the upside. Investor protection is the first question, not an afterthought.

Direct Founder Access

When you have a question, you reach a founder. Not an assistant, not a portal bot. Real relationships are the foundation of how we operate.

Full Transparency

You get access to everything we see: underwriting, financials, market comps, quarterly updates. No summaries. No black boxes.

How We Pick Deals

We say no
a lot more than we say yes.

Disciplined underwriting is how investor capital stays protected. Before any deal makes it into Novella's portfolio, it has to clear four non-negotiable filters. Most don't.

01

Market Fundamentals

We require demonstrable job growth, sustained population in-migration, and constrained new supply. If a market depends on a single employer or has overbuilding risk, we walk.

02

Conservative Underwriting

Every deal is modeled against downside scenarios, not just the optimistic case. If the numbers don't pencil with conservative rent growth and modest exit cap rates, the deal is out.

03

Asset-Level Quality

We acquire properties below replacement cost with deferred capital improvements that we can address operationally, not structural problems we'd be inheriting.

04

Capital Stack Discipline

Senior debt terms must support the business plan through stress scenarios. We don't over-leverage to manufacture returns that look good on paper.

"The deals that survive all four filters are the ones we bring to investors."

Meet Your Partners

The women protecting your capital.

When you invest with Novella, you invest with people, not a fund managed by someone you'll never meet.

Amber Booher

Co-Founder & Asset Manager

A strategic connector and operator who brings together capital, opportunities, and the right people to execute at a high level. She built this firm because she believes every investor deserves a partner who picks up the phone.

LinkedIn Connect with Amber →

Ashley Doty

Co-Founder & Underwriter

A disciplined, data-driven multifamily investor who specializes in identifying underperforming assets in high-growth markets and executing value-add business plans that protect capital first and drive appreciation second.

LinkedIn Connect with Ashley →

Rosemary Kulpa

Co-Founder & Capital Raiser

Rosemary operates from a deep sense of responsibility. Grounded in intentionality and driven by mastery, she brings the same standard she holds herself to into every conversation she has with investors.

LinkedIn Connect with Rosemary →

Strategic Advisor

Claudio Sánchez

Strategic Advisor · Valoris Capital Partners

Co-Founder and Managing Partner of Valoris Capital Partners, a multifamily investment firm with $220M in assets under management. Claudio has helped deploy over $40M in equity and brings a disciplined, data-driven approach to acquisitions, investor relations, and long-term strategy.

LinkedIn Connect with Claudio →
Where We Invest

We don't invest everywhere.
We invest where the data leads us.

Novella targets high-growth markets characterized by population migration, consistent job creation, and constrained new supply: the three indicators that protect occupancy and rent growth across market cycles.

Our strategy: identify value-add multifamily assets operating below market, execute disciplined renovations and operational improvements, and deliver consistent distributions to investors through the hold period.

Active Markets

Kansas · Phoenix MSA · North Gateway Corridor

Target Deal Size

150 – 500 Units  ·  $10M – $150M

Asset Focus

Class B/C Value-Add  ·  Class A Core-Plus

WICHITA KANSAS PHOENIX MSA ARIZONA NORTH GATEWAY
Comparing Your Options

Where multifamily fits
in your portfolio.

Multifamily syndication sits in a different category from stocks or public REITs. Most sophisticated investors hold all three, for very different reasons.

Option 01

Public Markets

(Stocks)

  • High daily liquidity
  • Daily price volatility
  • No tax advantages
  • No control or visibility
  • Subject to market sentiment

Option 02

Public REITs

 

  • Daily liquidity
  • Correlated to public markets
  • Diluted distributions
  • No exposure to specific deals
  • Limited tax efficiency

Option 03

Novella Multifamily

Private Syndication

  • Quarterly distributions
  • Low correlation to public markets
  • Significant tax advantages (depreciation, K-1 benefits)
  • Direct exposure to specific assets
  • Capital preservation focus

Novella isn't a replacement for your stock portfolio. It's a complement to it.

How It Works

From first conversation
to consistent returns.

We've designed the process to be simple, transparent, and entirely on your timeline. No pressure. No confusion.

01

Discovery Call

Thirty minutes with a founder. We learn about your goals, you learn about our approach. No sales pitch. Just clarity.

02

Review Materials

Full access: offering memorandum, underwriting model, financials, and market comparables. Take as much time as you need.

03

Due Diligence

Ask every question. We welcome it. Our data room is open. We believe informed investors are our best partners.

04

Commit & Sign

When you're ready, subscription documents are clear and straightforward. We walk you through every page.

05

Ongoing Partnership

Quarterly updates, deal-level reporting, and direct founder access through the hold period. This is where the relationship begins.

Invest with Novella

A track record of disciplined returns.

18–22%

Historical Avg Annual Returns

Across Valoris Capital Partners' multifamily portfolio

Novella operates within the Valoris Capital Partners platform: $220M in multifamily AUM, 1,800+ units acquired across resilient workforce housing markets, and a 20-year track record of conservative underwriting paired with operational rigor.

The strategy is straightforward and repeatable: acquire below replacement cost in markets with structural rent tailwinds, execute light value-add improvements, and deliver consistent quarterly distributions over a 3–5 year hold.

Active deals open to qualified investors.

Schedule a Discovery Call  →

Active Acquisition · Wichita, KS

What You Receive as a Novella LP

Beyond the returns, the actual experience of being a Novella limited partner.

01

Quarterly Cash Distributions

Direct deposit to your account, beginning in Q2 of ownership.

02

Detailed Quarterly Reports

Property financials, occupancy, rent roll, capex, and NOI tracking.

03

Annual K-1 Tax Documents

Delivered by March 15 — pass-through depreciation, cost segregation benefits.

04

Personal Onboarding Call

30-minute kick-off after funding — what to expect, when to ask, what arrives when.

05

Full Data Room Access

Underwriting models, market comps, investment memos, legal docs.

06

Annual Strategy Call

30-minute review with the team — your portfolio, market trends, what's next.

"
"
For most firms, the work ends when the wire arrives. For us, that's when it starts.

Amber Booher

Co-Founder & Asset Manager, Novella Equity

Common Questions

Most of our investors are first-time alternative investors.
These are the questions we hear most.

Most of our investors started exactly where you are. Private placements can feel opaque at first, and that's largely because the industry has done a poor job of educating investors. We take a different approach: before we ever ask for a commitment, we walk you through exactly how the structure works, what you sign, what you receive, and what happens at every stage of the hold. Your first call with us is educational. No strings attached.

LP investor capital sits in the equity structure above the GP interest, and every deal we underwrite is modeled for downside scenarios, not just the optimistic case. Our underwriting discipline means we pass on deals where the risk-adjusted return doesn't justify the capital at risk. We don't take a deal because it could work. We take it because we've stress-tested what happens if it doesn't.

Multifamily syndications are illiquid by design, and that illiquidity is part of what makes the returns possible. We are transparent about this from day one: typical hold periods are 3 to 5 years. We encourage investors to only commit capital they don't anticipate needing access to during that window. If that's a concern, we'd rather know it upfront than have it create stress later.

It's a fair question, and we respect it. What we can offer: direct access to the founders and their professional histories, full transparency into our underwriting methodology, open access to every document in our data room, and references from investors who have worked with us directly. We believe that process transparency and relationship depth are how a newer firm earns trust, and we'll never ask you to rely on a PDF instead of a real conversation.

As a limited partner, you receive a K-1 each year that typically reflects significant paper losses from depreciation, even when the property is generating positive cash flow. For many investors, this means the cash distributions they receive are partially or fully sheltered from current-year taxation, and the deductions can offset other passive income. Cost segregation studies and bonus depreciation can amplify these benefits further. We always recommend reviewing specific tax implications with your CPA.

Every deal goes through four non-negotiable filters: (1) market fundamentals: job growth, in-migration, constrained new supply; (2) conservative underwriting: downside scenarios modeled, not just optimistic ones; (3) asset-level quality: below replacement cost with deferred improvements, not structural problems; and (4) capital stack discipline: no over-leveraging to manufacture returns. The vast majority of deals don't make it through all four filters. The ones that do are the ones we bring to investors.

Get Started

Ready to invest with women
who protect your capital
like it's their own?

Schedule a 30-minute call with one of our founders.
No pressure. Just a real conversation about whether this is the right fit for your goals.